Eleven Ways to Build Customer Rapport and Increase Sales

“Rapport” is defined by the Oxford Dictionary as a “harmonious and understanding relationship between people.” Thus, whatever you do during the sales process that increases harmony and understanding, however small or insignificant it may seem, is helping to build rapport. Frankly, until customers feel comfortable with you, they’re unlikely to buy from you. They must buy into you before they buy into what you’re selling. Rapport helps the “buy-in” process as much or more than any other sales skill. 

A 3-page, fill-in-the-blank handout and action plan (ideal for reviewing key takeaways and future study) is included. This Dave on Demand title is available as a 3-day rental, or for permanent purchase:

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