Sales DVD: How to Get Customers to Buy into You, So They Buy Your Product!

Price: $99.00

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The Sales Law of Buy-in states that, “A customer must first buy into the salesperson before he or she buys into what the salesperson is selling.” Buy-in is not automatic and cannot be assumed. It must be earned. Following are six points about earning buy-in with every customer, starting very early in the sales process.

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